Let’s be honest: the world isn’t short on places to eat.

You can find great restaurants, excellent chefs, and every imaginable cuisine, often within walking distance. If you’re lucky, you might even find a spot that cares about sourcing, sustainability, or seasonality.

But when creating Maybee, we aren’t creating another nice place to grab lunch. We aren’t competing with the best local cafés or trendy takeaways.

We are building something different. Something bigger.

Because the truth is: we don’t just have a food problem. We have a system problem. And most of the food we’re consuming today is part of what’s breaking it.

More than what’s on your plate

At Maybee, we believe food is more than fuel, and that eating is never just a personal act. What we choose to eat, how it’s made, how it’s packaged, and how often we eat it… all of it tells a story.

And too often, that story is one of harm:

  • Meals wrapped in plastic, built for speed, not nourishment
  • Ingredients shipped across oceans, disconnected from any real place
  • Meals made to be addictive, not healthy
  • Food systems that push local farmers out of the picture
  • Cheap meals that cost the earth — literally

Chains like McDonald’s, Starbucks or Burger King didn’t get big because they served food that made us healthier, or communities more resilient. They got big by optimising for cost, convenience, and consistency, often at the expense of everything else.

It’s not that they’re evil. But they reflect a version of society that’s simply not sustainable. And by continuing to support them, day after day, we vote for that version with our wallets.

Eat Mindful

Maybee is our answer to that. A small, conscious step toward a better future.

We serve 100% vegetarian food, sourced locally and seasonally, crafted with health and climate in mind. Meals that you can heat up in your office microwave, eat on-site with colleagues, or take home after a long day, all without sacrificing your values.

But Maybee isn’t just about food. It’s about habit. Culture. Mindset.

It’s about creating a real alternative to ultra-processed, high-emission, socially disconnected meals. It’s about making thoughtful eating easy, several times a week, for all kinds of people. And it’s about showing that the choices we make, however small, shape the world we live in.Because when we say Eat Mindful, we mean it.

Built to Scale a New Kind of Future

We didn’t design Maybee to be a one-off. We built it to be scalable — replicable in cities and towns around the world. A model that proves that sustainable, nourishing, community-oriented food isn’t a luxury. It’s a necessity.

Yes, we’re still learning. Yes, we’re still improving. But the path is clear.

The world doesn’t need another restaurant.

It needs a new kind of food system.